Awareness campaign for the position of journalist profession and the freedom of media.
OSCE Representative on Freedom of the Media and Commission for investigation of murders of journalists.
The campaign was awarded nationally and internationally renowned prizes and, through the drastic nature of the images and the insecurity it causes its viewers, achieved its primary goal: to make the topic of domestic violence the subject of attention. The donations received also enabled the NGO Fund B92 to open two more women’s shelters in Serbia.
This initiative aims to help homeless people and is realized in the framework of the international project. The Saatchi & Saatchi network collaborated to make this happen across many countries. The office in each country partnered with a charity that helps those living on the streets and persuaded a TV station to take part in the campaign.
There are currently around 2,000 people in Serbia who are waiting for a donor and an organ transplant. The faces of ‘The Most Important Call in Life’ campaign are patients and doctors who will inform the citizens about the magnitude of this problem and the importance of organ donation, to increase the number of donors and save the lives of people waiting for organ transplantation. The campaign increased the number of donors from 2 to 6 per million inhabitants, and Serbia got the National Donor Day, on 6 June.